GetClients - Managing Customer Relationships

Managing customers relationships


Corporate Identity

When the communication is to support the sales and address new markets

CLIENT

An engineering company with a 20-year-long tradition of developing, manufacturing and supplying automated lines in the areas such as transportation, handling, packaging and filling of different types of products. The company is a business leader and aspires to expand into international markets.

TASK

Our task was to create a new corporate identity and communication strategy. The existing corporate identity (logo, website, promotional materials, business cards, etc.) dated back to the company´s establishment and failed to meet current criteria relating to graphic design and technological solutions. The task also included a draft of a communication strategy towards foreign partners and potential clients.

CHALLENGES

Though being fully aware of the necessity of a change in the corporate identity, the company´s founder perceived changes very sensitively, like the end of an important phase in company´s history. In terms of communication with foreign partners, the biggest challenge was to find things that would distinguish the company from competition.

OUR APPROACH

Every change was explained to the owner in detail, taking into account all the possible concerns and comments.

OUTCOME

We created a new corporate identity, while preserving the colour scheme used in company´s logo since its establishment. We designed a new logo, which characterised company´s current direction, as well as a new website. We created templates of individual divisions, intended for internal use of the employees. Business cards, headed notepaper and promotional materials were redesigned too.

As the company actively participates in international fairs, we designed new promotional materials, roll-ups and banners. The company enhanced its presentation on markets abroad in the form of a direct communication as well as through professional social networks or a quarterly published newsletter.

“ ”

Firma getCLIENTS pre nás usporiadala v roku 2014 až dve podujatia – novoročný večierok pre zamestnancov vo februári a teambuilding počas letných mesiacov. So službami agentúry getCLIENTS sme boli veľmi spokojní. My aj naši zamestnanci nesmierne oceňujú originalitu, partnerský prístup a najmä precízne prevedenie všetkých nápadov. Taktiež oceňujeme fakt, že všetci dodávatelia, s ktorými agentúra pracuje sú profesionáli vo svojich oblastiach. Z každého podujatia, ktoré pre nás getCLIENTS organizovali, sme mali dojem, že majiteľkám nesmierne záleží na tom, aby bolo podujatie jedinečné a nezabudnuteľné. Na agentúru getCLIENTS sa radi obrátime aj v budúcnosti.

DuPont Slovakia s.r.o.