A non-profit organisation operating in the territory covering 21 towns and municipalities with the population of about 160,000 people, which has been granting, implementing projects, educating and binding the community together for almost twenty years.
Setting a new communication and fundraising strategy of the foundation.
Like with other clients from a non-profit sector, the biggest challenge was to reach an understanding that no fundraising strategy can bring success alone. A long-term success can only be guaranteed by an elaborate, tailor-made and consistently implemented communication strategy as a basis of successful fundraising.
During the development of communication strategy, another challenge came up: difficulty to accept new solutions and procedures in the organisation, which has worked according to certain rules for nearly two decades. As the leading representatives of the foundation fully realised the necessity of a change, we have managed to handle the challenge successfully.
With respect to the task we suggested the cooperation in the form of controlled consultations with strictly-defined schedule, contents and structure of outputs. Following a thorough analysis of the current state (SWAT, PEST, and analysis of competition) we examined all steps of brand-building, redefined and characterised individual target groups of the foundation, worded appropriate messages and set tools for every target group.
We paid a close attention to the specifics of a new generation of donors and their preferences. As part of consultations we also commented on a new logo designs, proposed new online tools and redesigned the foundation´s website.
We developed a comprehensive communication strategy reflecting the potential of foundation´s projects and its importance for the region. The strategy reflects requirements of a new generation of donors, encompasses new communication trends, engages the community in a more active way, and enhances the interaction. A precise implementation of the strategy in practice can be regarded as the prerequisite of both successful fundraising and brand enhancement beyond the borders of the region.
S firmou getCLIENTS sme spolupracovali na pre nás špecifickom a výnimočnom projekte v oblasti, kde sme mali nulové skúsenosti. Ich prístup bol vysoko profesionálny, boli ústretoví, nápomocní a najmä veľmi trpezliví. Výsledok bol prínosný a boli sme s ním nad naše očakávania spokojní. Škoda, že sme sa k podobnej príležitosti odvtedy nedostali, spoluprácu by sme si určite radi zopakovali.